ADVERTS KEEP THE INTERNET FREE

Isn’t the internet wonderful? An endless world of places to search, socialise, read and browse for free. But, of course, it’s not free. We think today’s consumers are smart enough to know that advertising pays for the internet – and that it’s time to respect that.

So we don’t promise to remove all advertising. We can’t make every offer disappear. But, by allowing trusted and relevant advertisers to reach you via Opt Me In, you’ll be able to control how advertisers use your data while helping to keep the internet free.

Your data will only be on our database if you have consented to receive marketing emails from esbconnect or one of its’ owned websites or mailing brands.

You would have opted-in via one of our owned websites or via a partner website. In either case, our opt-in will be present and B2C Global Networks or one its mailing brands like The Goody Bag or Opt-Me-In will be listed within their privacy policy ‘as somebody who your personal data may be shared with’. You can always decide to opt-out or choose to not opt-in.

The new General Data Protection Regulation (GDPR) is just one way that your data is being protected online – a set of rules that insists on transparency from advertisers on the data they collect and how it is used.

We’re proud that Opt Me In complies with all aspects of the GDPR, giving you a simple, easy to use way to manage your preferences in accordance with these guidelines.

ADVERTISING THAT TREATS YOU LIKE A HUMAN
Small files that websites use to store information on your visits, cookies sound warm and friendly enough. But there’s a flaw in the recipe.

Cookies are linked to individual devices and browsers – a remnant of the time before we were using several devices every day. So when advertising is based on cookies alone, you’ll see the same ads time and time again.

Using Opt Me In, you can tie your email address to cookies – so it’s less about machines and more about you as a person. That way, instead of seeing the same ad three times, you’ll see more relevant advertising once.

What we can offer

  • Full service multi channel digital advertising platform
  • Access to 15m+ UK consumers email addresses
  • Profiled by demographics and interests
  • Advanced machine learning platform optimises across all channels
  • Email, display, search, social, native & video
  • Execute campaigns at scale for brand awareness and driving footfall to retail partners to drive sales
  • Advanced analytics to identify audiences engaged with your brand
  • Unique tags to identify your website audience
  • Demographics, location, retarget with email

We can offer three types of targeting: Demographics, Behavioural or Retargeted. Examples below:

Demographics: These are what people tell us they are through form fills or social profiles

Email – up to 300 data points including:             

  • Homeownership
  • Family Status
  • Postcode targeting
  • Job title e.g Senior/Director Level

Social Profiles:

  • Martial Status
  • Interests
  • Age
  • Gender

Behaviour: What we learn from their email interactions or online browsing behaviours

Email

  • What brands they are opening or clicking on
  • What items they are purchasing
  • Whether they are being accepted/rejected credit etc.

Online

  • What websites they are visiting
  • What sites they are visiting before/after visiting your website

Lookalike

We can profile your database and build out lookalike audiences to your top converters.

Retargeted

Email

  • Utilise site abandonment producct

Multi-channel

  • Retarget traffic across all  site pages

SECTORS

Automotive

We have the tools to keep you competitive while protecting your brand in the digital landscape.

Business Services

We understand customer service, that’s why we focus on developing loyalty from your digital audience.

Consumer Electronics

We make sure you stand out, with inspired search strategies and a streamlined journey to purchase.

Consumer Packaged Goods

We pull every channel together to get you noticed, talked about and in people’s baskets.

Finance & Banking

From finding leads to improving services, we boost results while safeguarding your credibility.

Luxury

We help you build presence selectively, creating the right connections while avoiding over-exposure.

Pharmaceutical

With experts in every market, we create powerful strategies in line with local regulations.

Retailers

We help you harness everything digital has to offer, driving sales and building great experiences.

Technology & Telecommunications

Our industry-leading tools get you closer to your audience, for better results across all products.

Travel and Tourism

We combine tech and creativity both to drive sales and build loyalty through great experiences.

Staffing and Recruiting

We work for a wide range of organisations, from FTSE 100 businesses through to charities and start-ups.

Blockchain Technology and Cryptocurrency

Explore the Future of Blockchain with Industry Leading Experts.

Example of the Types of Emails You Will Receive from Opt Me In.

Here are some examples of the amazing emails you will receive from us.