CASE STUDY: GOUSTO
Objective:
Drive people to purchase a subscription
Target:
- Urbanitie
- Young families
- Double Income, no kids.
- Novel cooks
Results:
- The female audience generated the highest engagement rates
- Open rates up to 15% with CTR of 3.5%
Insight:
- The winning subject line was ‘Unbox fresh ingredients and delicious recipes’. By adding a! To this subject line, open rates were reduced by 4%.
- Retargeting openers 3 days later with a nudge offer, enhanced openers by 300%.
- The best day of the week to send on was Monday and Saturday, with the worse day being Thursday.
- Evening sends outperformed morning sends.
