Social Media Listening Services in a nutshell

PW Consulting Group is a social media listening agency that implements tools from our global team to help you react and engage with your followers and fans. Through our social media listening services, PW Consulting Group pulls real-time data from your social networks to target and engage your customers on their path to purchase.

By harnessing the power of Social Listening, we help you track conversations about your brand, competitors and marketplace. PW Consulting Group analyzes the data from our social media monitoring tools to provide your business with valuable customer service insights, specific to your brand and products.

Trusted by international corporations and small businesses, PW Consutling Group works with your internal team to provide the listening data most relevant to the growth and vision of your company.

How our Social Listening Agency provides ROI

  • New opportunities for profit are identified within the audience that you’re already engaged with
  • Marketing strategies are tested and tweaked before implementation, ensuring optimal growth
  • Social conversations are monitored 24/7, converting engagements into opportunities for sales and brand reputation management
  • New leads are generated as PW Consulting Grouo utilizes social media intelligence data to gain new insights on your business
  • Our agency digs deep into your customers wants and needs, ultimately increasing your revenue by providing improved customer service

Social Media Listening Agency FAQs

  • How does social media listening work?With a dynamic combination of sophisticated technology and human experts, we’re able to listen to conversations your customers are having online. Our social media listening tools allow our agency to sort through a variety of metrics, from sentiment and location to demographic information. PW Consulting Group then provides your company with customer reporting, analytics and strategic, data-driven advice on improving engagement.
  • How do you analyze social media accounts?Our Social Media Listening Services use a variety of tools from image analysis to crisis monitoring executed by humans and technology. The exact tools depend on your specific social needs. We have the ability to track trends and build reports around your campaigns, influencers, audiences, competitors, and industries.
  • How do you come up with insights?Insights are data-driven from the measurements collected through our social listening tools. Among many other measures, we utilize PW Consulting Group activity reporting, influencer identification and campaign performance analysis to provide you with valuable company insight. These digital data insights will increase ROI and generate new leads for your business.
  • How does social listening data make a difference for my company?Social listening informs your business on strategic decisions for your digital presence and brand reputation. It certainly made a difference for some of our clients.
  • What is a social media listening tool?Social media listening tools are technologies that help our agency to track mentions of your brand. These tools don’t just analyze social media channels, but also capture data across new sites, online publications, review sites, and more.
  • What are some of the data metrics that PW Consulting Group can capture?PW Consulting Group can report on a number of metrics related to your engagement, impressions, reach, clicks, video views, user sentiment, conversations, online mentions and more.