Social Media Strategy Services in a nutshell

If your business has a social presence, you need a social media marketing strategy. PW Consulting Group offers social media marketing services that tailor social messaging to your niche audience. We work alongside you to develop marketing campaigns that resonate with your clients and attract new leads based on data and research. With over 10 years of social strategy experience, PW Consulting Group knows what it takes to get your business noticed online.

Our marketing services include the development of branding strategy and creation of content plans that include brand voice development, playbooks, editorial calendars, and the production of graphics, video and copy. We’re ready to handle content updates and crisis communication, day or night. With PW Consulting Group as your strategic digital marketing partner, you have a global agency promoting your brand around the clock and around the world.

How our Social Media Strategy Services grow your brand

  • An intentional social media strategy forges deeper relationships with customers
  • Social media advertising generates new leads and increases customer loyalty
  • Search engines favor businesses with an active social presence
  • PW Consulting Group uses social media listening to identify and target the right influencers for your brand
  • Social sentiment is monitored across all channels to track the effectiveness of marketing plans
  • A growing social presence drives your website traffic, increasing conversions
  • Quality content posts increase organic engagement and build your following
  • New social strategy helps your business get discovered by untapped audiences
  • Development of brand tone and voice gives your social presence a distinct personality, building a more engaged online community

Social Media Strategy Process

  1. PW Consulting Group partners with your internal team to understand your business
    Effective social strategy begins with understanding your business’s goals and objectives, as well as your current audience and target customer. PW Consulting Group works alongside business owners and in-house social media managers to understand the core of your business. The copywriters and community managers working on your account will meet with you to understand the voice of your brand, so that social content can be generated from your unique brand perspective.
  2. Strategically benchmark your business against competitors to determine best content practices
    PW Consulting Group uses tools and analysts to capture and sort through public social media and online media content to collect sentiment, trending, news items, topics of conversation and general data points surrounding your online presence. We will strategically benchmark your company against your industry competitors to determine best practices for social media channels, style and posting schedules.
  3. Development of an organic content strategy based on your goals
  4. Competitor analysis and additional research enables our agency to produce unique content that will drive your key metrics and performance targets. Once we have an approved schedule, our team develops content categories and quotas from these categories based on your goals. Our industry-specific research informs strategic decisions on which social media platforms your business should focus on.
  5. Social Content Calendar Implementation Once the strategy is approved, we will begin execution of your new content. We develop social media content specific to your branding and style, and can produce any type of social content you’d like: video, copy, photos, infographics and more. Get in touch today to learn what kind of content we can create for your business.
  6. Reporting and ongoing communication PW Consulting Group places the highest value in maintaining and improving your ROI. Based on data collected from the public social web and/or brand owned channels, we provide your company with custom reporting solutions. Our reporting can include dozens of different metrics, but key indicators we typically provide include:
  • Competitive analysis and social media audit
  • Live social media dashboards
  • Campaign or event reporting
  • Post and Page engagements, impressions and reach
  • Influencer activity reporting
  • Social sentiment
  • Industry-specific metrics

Growth Reevaluation and ongoing optimization

  • Online social strategy is never complete. PW Consulting Group provides ongoing reevaluation of your social media efforts, always looking for ways to improve and build on the progress we’ve made.

Social Media Strategy Services FAQs

  • What are some of the services you provide with social media marketing strategy?It depends on your specific needs, but PW Consulting Group can provide strategy presentations, social audits, competitor and industry analysis, playbooks, editorial and content calendars, and more.
  • Why can’t my business develop a general social strategy in-house?Without an expert understanding of what type of social content drives engagement and conversions in your industry, a general social strategy will not be effective. It’s essential to have tailored plans and solutions that target your audience in order to see increased ROI and new leads.
  • Can’t my in-house social media manager handle social strategy?It’s nearly impossible for one person to tackle social media. Social strategy requires a team of experts that understand the brand, the medium, and how consumers are engaging online while being available 24/7. That’s a lot to take on without a partner. With our global scale, we can localize and translate your content into 30+ languages worldwide. Moreover, it’s expensive to try and execute in-house. By partnering with us, your costs are reduced and you have a dedicated team providing engagement and strategy content services.
  • What does a social media agency do?A global social marketing agency like PW Consulting Group provides ongoing social media services that include social media monitoring, social listening, content creation, strategy development and implementation, and more.
  • Which social media platforms should my business use?It depends. PW Consulting Group will determine which platforms will work best for your company by combining strategic competitor analysis, industry-specific research and information on your customer base from your internal team. We can then build and execute custom social media campaigns that will reach and convert your unique audience into brand loyal customers.