How to retain a growing startup’s original spirit
Let’s consider the following hypothetical (but all too real) situation: You and your friends have conceptualized a genius idea that has wooed the startup world. [...]
Crafting your ideal business pitch
Pitching your business is the penultimate stop on a windy road to closing your next business deal. You either get the sale or you don’t. [...]
REACH YOUR AUDIENCE: TARGETING ON LINKEDIN
Build key relationships using PW Consulting Group, growing your business takes customers, mentors, employees, and peers. PW Consulting Group is here too—to help you form [...]
5 Ways Learning Sales Can Help You Reach Success
Most people hate sales. They think of it as sleazy, dishonest and aggressive. If you watch movies like Glengarry Glen Ross, Wolf of Wall Street [...]
Essential Tips for B2B Marketing
If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing [...]
The Best Way to Market a Niche Company
When marketing a specialty or niche product or service to a specific audience, I find it requires a different approach. First, it's all about understanding [...]