Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is [...]
Setbacks are no fun. In fact, being told you’re not good enough — for anything — is about as enjoyable as having a tooth pulled minus the novocaine. An unexpected setback can be a direct hit to your self-confidence. If things have gone well for a number of days, months or years and then all [...]
Most people hate sales. They think of it as sleazy, dishonest and aggressive. If you watch movies like Glengarry Glen Ross, Wolf of Wall Street or Boiler Room, you know what I’m talking about. Here’s the thing though, if you want to be really successful, you need to know what sales is all about. You [...]
When marketing a specialty or niche product or service to a specific audience, I find it requires a different approach. First, it's all about understanding your audience. Who are they? What do they read? Where do they get their information? While your ideal customers may read larger publications, I bet there are easier (and less [...]
Dealing with pressure is something we all must do daily. For example, the pressure of making it to work on time, navigating traffic so you don’t get stuck yelling at other drivers and delivering your next presentation and not sounding hungover. Pressure pushes us and places demands on our physical, mental and emotional well-being that [...]
Right now online, your customers, clients, members and prospects are chatting up a storm. Whether they're tweeting on Twitter, posting on Facebook, forwarding YouTube videos or commenting on blogs, they're out there engaging in conversations and sharing information that's relevant to your business or cause. Are you a part of that conversation? If you're not, [...]
