Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is [...]
Over the past decade, many small businesses and startups have relied on LinkedIn’s groups as places where they could build community among their customers. And they were smart to do that. These groups, and the engagement they created with customers, were key to keeping and growing their customer base. These groups grew as critical venues [...]
New buying behaviour from an online society, informed and all-powerful customers, globalization leading to greater competition...... now commercial business finds itself at the centre of a digital revolution. With the growth of Big Data, social selling has become a powerful strategy that can help sell ideas, establish credibility and win customers. Making the numbers work [...]
Everyone talks about networking. But who is doing it right? Is there a right way to network? Ultimately networking is a way for you to give back and also get a little something in return Networking also is vital to help employees become their best selves and perform their best work. According to recent studies by the likes of Microsoft, [...]
Networking used to mean gathering in a room for a little face time to exchange cards and chat over drinks or a meal. Today, networking is a lot easier. It's as simple as tapping your mobile device and logging into the specific social-media platform of a potential client. I've even heard about business deals starting and [...]
Right now online, your customers, clients, members and prospects are chatting up a storm. Whether they're tweeting on Twitter, posting on Facebook, forwarding YouTube videos or commenting on blogs, they're out there engaging in conversations and sharing information that's relevant to your business or cause. Are you a part of that conversation? If you're not, [...]
