Advertising

Reaching Your Target Audience

Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is [...]

Building a Successful Business Network

Everyone talks about networking. But who is doing it right? Is there a right way to network? Ultimately networking is a way for you to give back and also get a little something in return Networking also is vital to help employees become their best selves and perform their best work. According to recent studies by the likes of Microsoft, [...]

Networking Essentials to Build Your Client Base

Networking used to mean gathering in a room for a little face time to exchange cards and chat over drinks or a meal. Today, networking is a lot easier. It's as simple as tapping your mobile device and logging into the specific social-media platform of a potential client. I've even heard about business deals starting and [...]

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