When marketing a specialty or niche product or service to a specific audience, I find it requires a different approach. First, it's all about understanding your audience. Who are they? What do they read? Where do they get their information? While your ideal customers may read larger publications, I bet there are easier (and less [...]
New buying behaviour from an online society, informed and all-powerful customers, globalization leading to greater competition...... now commercial business finds itself at the centre of a digital revolution. With the growth of Big Data, social selling has become a powerful strategy that can help sell ideas, establish credibility and win customers. Making the numbers work [...]
Dealing with pressure is something we all must do daily. For example, the pressure of making it to work on time, navigating traffic so you don’t get stuck yelling at other drivers and delivering your next presentation and not sounding hungover. Pressure pushes us and places demands on our physical, mental and emotional well-being that [...]
Conjuring up a new business idea is usually the first thing that entrepreneurial aspirants think of when looking to start a company. After all, a business has to come from somewhere, right? However, discovering opportunity and sustaining it are two different things. While bringing an idea to fruition may be half the battle, the larger [...]
Everyone talks about networking. But who is doing it right? Is there a right way to network? Ultimately networking is a way for you to give back and also get a little something in return Networking also is vital to help employees become their best selves and perform their best work. According to recent studies by the likes of Microsoft, [...]
Communication is a core part of the human experience. And yet, we still struggle with it. Despite the explosion of communication technology, under-communication remains a major challenge at work. It prevents organizations, and employees, from reaching their full potential. The biggest issue, a lack of direction from management, was followed by poor communication overall, and [...]
Right now online, your customers, clients, members and prospects are chatting up a storm. Whether they're tweeting on Twitter, posting on Facebook, forwarding YouTube videos or commenting on blogs, they're out there engaging in conversations and sharing information that's relevant to your business or cause. Are you a part of that conversation? If you're not, [...]
In a world where technology becomes faster every day and people, teams and companies grow more geographically dispersed, trying to nail down somebody in person to throw a sales pitch almost seems impossible. Fortunately, 91 percent of working professionals check their email daily, according to data by Hubspot. What this means is, if you’re a [...]
