Leadership is a means to create value for others through self-expression. How a leader shows up is everything as it sets the tone for others to either emulate or evade. Making the jump from manager to director to leader is never a clear-cut process. The position itself changes but the “how to lead” skills are [...]
Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is [...]
It incredulous to see how such large-scale companies managed to stay afloat amidst a dire lack of communication. Employees working in finance, for example, didn’t know whom to turn to for audit or tax questions. There were no clearly defined roles, no stated responsibilities and no follow-up means of accountability. Yet, the company was surviving. [...]
Over the past decade, many small businesses and startups have relied on LinkedIn’s groups as places where they could build community among their customers. And they were smart to do that. These groups, and the engagement they created with customers, were key to keeping and growing their customer base. These groups grew as critical venues [...]
If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet [...]
When marketing a specialty or niche product or service to a specific audience, I find it requires a different approach. First, it's all about understanding your audience. Who are they? What do they read? Where do they get their information? While your ideal customers may read larger publications, I bet there are easier (and less [...]
New buying behaviour from an online society, informed and all-powerful customers, globalization leading to greater competition...... now commercial business finds itself at the centre of a digital revolution. With the growth of Big Data, social selling has become a powerful strategy that can help sell ideas, establish credibility and win customers. Making the numbers work [...]
Dealing with pressure is something we all must do daily. For example, the pressure of making it to work on time, navigating traffic so you don’t get stuck yelling at other drivers and delivering your next presentation and not sounding hungover. Pressure pushes us and places demands on our physical, mental and emotional well-being that [...]
Everyone talks about networking. But who is doing it right? Is there a right way to network? Ultimately networking is a way for you to give back and also get a little something in return Networking also is vital to help employees become their best selves and perform their best work. According to recent studies by the likes of Microsoft, [...]
Communication is a core part of the human experience. And yet, we still struggle with it. Despite the explosion of communication technology, under-communication remains a major challenge at work. It prevents organizations, and employees, from reaching their full potential. The biggest issue, a lack of direction from management, was followed by poor communication overall, and [...]
